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LSP Creativity & LSP Design Thinking: Fostering Creativity

Keith Sawyers book, “GROUP GENIUS”, presents compelling stories about the world-changing innovations such as ATM, mountain bike, and open source operating systems. . In each case, Sawyers research reveals the true story of innovation: despite the "lone genius" myths that often emerge after the success of an invention, important inventions are always the result of collaboration.

Organizations that adopt the LEGO® SERIOUS PLAY® Method for innovation, creativity and product development seek to harness the powerful combination of deep creativity and collaboration.


LEGO® SERIOUS PLAY® integrates LEGO® bricks into the design thinking process to foster the generation of innovative ideas and solutions. The approach supports a hands-on, minds-on learning experience that deepens understanding of the challenge and leads to superior solutions.


  • Unleash participants’ innovative mindset

  • Collect ideas through collaboration

  • Develop an understanding of applying design thinking to work

  • Experience the design thinking process first-hand

Target Participant

  •     Frontline colleagues

  •     Managerial colleagues

Business Benefits

Idea Generation

Product development and innovation

Process design improvement

Innovation process design enhancement

Concept development for new products/ services

Enhanced branding strategies


The interactive process stimulates participants to vividly present their views with LEGO® bricks and models. The approach engages other participants in sharing their viewpoints freely, as the discussions focus on the models rather than individual identities.

Any questions or thoughts?

We are always happy to help out!


LEGO® SERIOUS PLAY® LEGO® SERIOUS PLAY® is applicable across all walks of life. LEGO bricks become a common language during meetings, allowing every team member to be a storyteller. Each team member contributes their unique resources and collectively constructs the narrative.

Client list :

  1. VTC

  2. Hasbro Far East Limited

  3. Civil Service Bureau

  4. Crédit Agricole CIB

  5. Hang Lung Properties Limited

  6. Prudential

  7. Home Affairs Department

  8. Hong Kong Tourism Board

  9. OMD

Discover how LSP can help you foster creativity and drive meaningful change. Learn more and join us today.

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