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Person constructing ideas using colorful Legos and Memos



Design Thinking

Design thinking is a human-centric problem-solving methodology that offers a solution-based approach to addressing complex, undefined, or unknown problems. This methodology can be broken down into five phases.

1. Empathize: Gain a deep understanding of human needs and perspectives


2. Define: Clearly define and articulate the problem you are aiming to solve


3. Ideate: Generate a wide range of creative solutions through brainstorming sessions


4. Prototype: Adopt a hands-on approach to building models of your solutions


5. Test: Test and gather feedback on your prototypes

By understanding and applying these five stages of design thinking, you will have the capability to solve intricate problems that arise in various contexts, including business challenges and social issues, fostering innovation and positive change in our companies, communities, and even on a global scale.

Assorted lego pieces and System Model arranged on a table
Four steps of Design thinking

5-stage Design Thinking model proposed by

the Hasso-Plattner Institute of Design at Stanford (

Unlock the power of


Harnessing the Power of




Our comprehensive online course will teach you the design thinking process, from understanding your needs to prototyping and testing your solutions.  Real-world case studies will show you how to apply these principles to your organization and solve complex challenges.

LEGO® SERIOUS PLAY® emerges as one of the most powerful tools compatible with design thinking, fostering the generation of innovative ideas and solutions.  By utilizing LEGO® models as metaphors, team members feel comfortable to share their stories, facilitating mutual understandings and resulting in fascinating outcomes.


  • Improve problem-solving skills

  • Enhance creativity

  • Foster collaboration

  • Drive increased customer satisfaction

  • Unleash participants’ innovative mindset 

  • Collect ideas through collaboration

  • Develop an understanding of applying design thinking to work

  • Experience the design thinking process first-hand

Target Participants

  • Product designers

  • Project managers

  • Educators

  • Non-profit organizations

  • Frontline colleagues 

  • Managerial colleagues

Business Benefits

  • Understand the linkage between design thinking & innovation 

  • Learn how to effectively apply design thinking principles 

  • Analyze and solve complex problems 

  • Create value with limited resources

  • Cultivate a culture of innovation

  • Develop a user-centered mindset



Design Thinking Booklet from IDEO.jpg
  • Idea generation

  • Process design improvement

  • Concept development for new products/ services

  • Product development and innovation

  • Innovation process design enhancement

  • Enhanced branding strategies

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